About
Lara
My work sits at the intersection of creative direction, strategy, and storytelling, guiding ideas from concept to execution across design, digital experiences, video, environmental graphics, and marketing.
Whether I’m leading a visual identity system, developing a typeface, directing a campaign, or collaborating across teams, I’m most interested in creating work that feels thoughtful, cohesive, and meaningful.
For the past seven years, I’ve served as a Creative Director at New York University, leading projects across a wide range of platforms and audiences. One of the projects I’m most proud of is helping develop a custom NYU typeface that continues to play a visible role in the university’s identity today.
I care as much about story, context, and audience experience as I do about aesthetics. Great creative work isn’t just about how something looks—it’s about what it communicates and how people connect with it.
Today, I’m especially interested in opportunities within arts, culture, education, music, and other mission-driven organizations.