Role: Creative Director
ASCEND
ASCEND needed a brand identity that reflected its mission while creating a cohesive, recognizable visual system that could grow alongside the organization.
The goal was to develop a brand that felt modern, approachable, and adaptable across print, digital, and environmental applications.
As Creative Director, I guided the creative direction of the project—from early concept development through the final visual identity—ensuring every element worked together as one cohesive brand experience.
The Approach
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The Outcome
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