Role: Creative Director

NYU ASCEND

NYU Arts & Science Community Engagement, Networking, and Development (ASCEND), HR initiative, needed a brand identity that reflected its mission while creating a cohesive, recognizable visual system.

The goal was to develop a brand that felt modern, approachable, and adaptable across print, digital, and environmental applications.

The Approach

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

The Outcome

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.