Role: Creative Director
Environmental Design
Designed environmental graphics and branded installations that transformed campuses into immersive experiences, extending NYU's visual identity beyond the screen and into physical spaces.
Led the creative direction for a range of environmental design projects, developing concepts that enhanced wayfinding, celebrated academic communities, and strengthened the campus experience.
The Approach
Every installation was designed to feel integrated with its environment—balancing architecture, typography, scale, and storytelling to create spaces that informed, inspired, and connected people to the university.
The Outcome
From building graphics and window installations to large-scale murals and experiential campaigns, these projects created memorable environments that reinforced NYU's identity while enriching everyday campus life.
