Role: Creative Director
NYU Perstare Font Design
Contributed to the development of NYU Perstare, a custom typeface designed to strengthen and unify New York University's visual identity across print and digital communications.
Provided creative direction throughout the development of the typeface, ensuring it aligned with NYU's brand and functioned seamlessly across a wide range of applications.
The Approach
Designed with versatility and longevity in mind, NYU Perstare was built to support everything from editorial layouts and marketing materials to digital experiences, creating a distinctive and consistent visual voice.
The Outcome
NYU Perstare became a foundational element of the university's visual identity, helping create a more cohesive brand experience across schools, departments, and communications.
