Role: Creative Director

NYU A&S Visual Identity

Developed the visual identity system and brand guidelines for NYU Arts & Science, creating a cohesive framework for logos and unit lockups across the school's departments and programs.

Led the creative direction of the project, establishing a scalable identity system for one of NYU’s largest academic divisions.

The Approach

Created a flexible set of standards that balanced consistency across the Arts & Science brand with the distinct identities of its individual units.

The Outcome

The resulting guidelines provide a unified visual language that strengthens brand recognition while giving individual units a clear and consistent way to represent the NYU Arts & Science identity.