Role: Creative Director

Threesis Logo Design

Designed the visual identity for Threesis, NYU's academic research challenge, creating a distinctive mark that reflects scholarship, innovation, and the spirit of competition.

Led the creative direction from concept through final execution, developing a logo that could be applied consistently across event branding, print materials, digital communications, and promotional assets.

The Approach

Created a simple, memorable identity that balances academic excellence with modern design, resulting in a mark that is both recognizable and adaptable across a variety of applications.

The Outcome

The final logo established a cohesive visual identity for Threesis, providing a lasting brand that supports the event's recognition and continued growth.