Role: Creative Director

NYU Print Marketing

Designed a wide range of print marketing materials that supported recruitment, events, academic programs, and institutional communications across NYU.

Led the creative direction of print campaigns, ensuring every piece reflected NYU's visual identity while effectively communicating with prospective students, alumni, faculty, and the broader community.

The Approach

Applied the university's brand standards across a variety of formats, creating cohesive, engaging materials that balanced clarity, storytelling, and visual impact.

The Outcome

Produced a consistent body of print communications that strengthened the NYU brand and supported initiatives across multiple schools and departments.