Role: Creative Director

NYU spark

Developed a brand identity for NYU Seek, Play, Activate, Relate, Know (SPARK) a new cultural and social program offering undergraduate students guided trips to explore New York City and build peer connections.

The Approach

Applied the university's brand standards across a variety of formats, creating cohesive, engaging materials that balanced clarity, storytelling, and visual impact.

The Outcome

Produced a consistent body of print communications that strengthened the NYU brand and supported initiatives across multiple schools and departments.